Course summary
You will stop spinning your wheels on dead‑end ideas. Instead, you will systematically find and test startup ideas that play to your strengths, solve real pain, and have a shot at scale.
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Stop guessing. Find a startup idea that matches your team, solves a real problem, and is worth building.
You will stop spinning your wheels on dead‑end ideas. Instead, you will systematically find and test startup ideas that play to your strengths, solve real pain, and have a shot at scale.
Why falling in love with a real problem—not a technology—is the only reliable way to start. The Brex example: solving a ‘nothing’ alternative.
How to map your unique background (jobs, hobbies, failures) to market gaps. The PlanGrid story: construction + coding = billion‑dollar insight.
How to spot ideas that look easy but are impossible, and why competition often means a great market. The Dropbox paradox: 20 competitors, one winner.
A playbook to deliberately generate ideas: from mining your own life to spotting global changes and copying successful models in new geographies.
The nothing‑launch method: how to test desire with a landing page, a concierge MVP, or a single conversation before you write a line of code.