Marketing

The 10x Pricing System

Change what customers compare you to so they happily pay a premium price without adding more features.

4.6 ★9.4k learners20 minIntermediate

What you get

Reposition your offer to escape price wars
Attract top industry influencers as equity partners
Build ad campaigns that scale profitably with AI
Create bundles that maximize average order value
Stack social proof to justify premium pricing
Reposition any product into a new category where direct comparison is impossible.
Turn organic user content into high‑converting paid ads at scale.
Structure bundles that maximize day‑one average order value AOV .

Inside the course

Weaponize Your CategoryIncluded

Steal Credibility with an Equity PartnerIncluded

Build a Platform-First Ad EngineIncluded

Create an Organic-to-Paid FunnelIncluded

Maximize AOV with Bundles and Social ProofIncluded

Course summary

You can sell any product for 10x the price by changing what business you’re in. Most people compete on features and undercut on price—that’s a race to the bottom. This course gives you a step‑by‑step system to reframe your category, borrow instant trust from industry icons, and let AI‑powered ads do the heavy lifting so you can charge premium prices without

Best for

ecommerce founders
DTC entrepreneurs
product startups
brand managers
small business owners
E‑commerce founders tired of competing on price.
DTC entrepreneurs who want to scale profitably instead of burning cash on ads.
Product startup teams launching a new offer and needing instant credibility.

Modules

Weaponize Your Category

Stop competing on product specs. Define the outcome or experience you truly sell and map a new category where you’re the only player.

Steal Credibility with an Equity Partner

Bypass years of review-building by bringing a top industry authority on board as an equity partner, instantly borrowing their trust and reach.

Build a Platform-First Ad Engine

Design product creative for Meta’s AI targeting. Use massive, diverse ad arrays and let algorithms match content to buyer intent.

Create an Organic-to-Paid Funnel

Turn top-performing organic content from affiliates and users into paid ads that outperform studio-made creatives.

Maximize AOV with Bundles and Social Proof

Irresistible bundles, heavy review stacking, and upfront objection handling increase day-one revenue and justify premium pricing.